Your Business 

Who Needs Your Product / Service.
Who Competes with You.

Define your customer profile, where you fit in the marketplace you are attempting to service, your competition, etc.

Commentary:  This is where the rubber meets the road!
Have you done the in-depth research of whether your product or service is viable,
and wanted by your targeted vertical market prospects?

Most small business enterprises, fail to do this research, to their own hurt.
This is a crucial element in working “ON” your business, rather than just working in it!

You must do this your homework!
Study your competition, and discover innovative ways that you can offer,
and how and why your product and service are the logical and empirical best buy…
because you do things, your competitors do not, or will not!

Your main objective is create an “irresistible offer!”

And finally, seek out expert consultants who can assist and guide you through the shark infested marketplace waters,
so that you don’t become its bait!