Genuine Influence
"Genuine Influence: The Power of Mastering People Skills"
There Is a Major Problem in the World Today:
It’s Not just that People Disagree with One Another…
It’s that They Cannot Disagree Agreeably, Civilly,
And, Most Importantly, Pursuasively!
For more than 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals
how to build relationships, communicate their value, and accelerate their business growth.
Although for years he was best known for his sales classic, "Endless Referrals," it’s his business parable,
The Go-Giver, he coauthored that has created a worldwide movement.
Part of a 4 book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages.
It was rated #10 on Inc. Magazine’s list of "The Most Motivational Books Ever Written."
Bob says, “You can get the results you want while making the other person feel genuinely good:
about themselves, about the situation, and about you!”
Whether between family and friends, employers and employees...
No minds are being changed...
Worse, friends are becoming enemies and respectful discourse has shut down...
Is this any way to communicate? Is this any way to live?
Fortunately…
Bob Burg is back with a 3rd parable in the series, provides the solution.
Discussion Points
1. What do you mean by the term, “Influence” and how does “Genuine Influence” differ?
2. Would some people think you are talking about “manipulation”? What is the difference?
3. You have 5 Principles of Genuine Influence. Take us through them.
4. You say there is one sentence that is guaranteed to prevent misunderstandings.
Sounds too good to be true.
5. This one sounds very interesting.
8 Key Words that will practically always move a person to your side of an issue.
Pray tell, what are they?
6. Based on everything you’ve been saying, Bob. This is surprising...
You say, “Compromise is typically NOT the answer.”
But isn’t compromise everything?
7. You say there is one motivating factor shared by every single person on earth.
Again, I’m skeptical. What is it?
Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault
which includes all of his online courses as well as additional business-building resources.
He also publishes the very popular Daily Impact email. Both of these can be accessed at his website:
BURG COMMUNICATIONS, INC.
burg.com | thegogiver.com
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