Fred Parrish

Fred Parrish has been instrumental in the growth and development of many private and publicly traded companies. His 43 years of experience includes 39 years in development and implementation of board approved plans and policies, directing and overseeing company operations, managing corporate resource development, and directing strategic planning. Fred has extensive international management and contracts experience with a background in both operations and financial management.

From 1980 to 1992, he held a series of management positions including Vice President Finance, Executive Vice President and President/CEO of a $50 million international aircraft overhaul and remanufacturing company.

In 1992 and 1993, he served as a management consultant to several firms in the United States and Canada, specializing in development and implementation of strategies related to corporate structure and shareholder agreements, domestic and international joint venture opportunities, bank and private equity financing, business policy, resource allocation, and business operations. From 1993 to 1998, Fred served as Chief Financial Officer and Chief Operating Officer responsible for all operational and financial management aspects for a publicly traded healthcare services company.

From 1998 to 2000, he served as Chief Financial Officer for a $350 million division of a NYSE healthcare group.

From 2000 to 2004, Fred served as Senior Vice President and Chief Financial Officer for a technology and document management company.

He is the founder and CEO of The Profit Experts™ a CFO support services organization providing financial intelligence to small businesses through a broad range of services including, operational accounting and analysis, dynamic cash flow planning and predictive management, staff efficiency planning, profit mining, organizational development, and developed a cloud-based automated CFO The Profit Beacon™. Fred has served on the Board of Directors of 13 organizations in aerospace, manufacturing, healthcare services, business services, insurance, international missions, veteran nonprofits, technology, and document management.  

The E-Myth CFO

He is a co-author with Michael E Gerber of the book The E-Myth Chief Financial Officer: Why Most Small Businesses Run Out of Money and What to Do About It and author of The Profit Mentality: A guide for maximizing entrepreneurial success.   He is a speaker and instructor on subjects such as operational analysis, dynamic cash flow management, staff efficiency planning, profit mining, organizational development, CFO thinking, and business success.

He has been featured on major news sources as an expert on various topics such as finance, the economy, organizational excellence, and entrepreneurial achievement. Expert Media examples: NBC, CBS, The CW, Fox News Radio, iHeart Radio, ESPN Radio and over 100 interviews.

What Fred's Clients Say...

Marion Witt

Our firm has engaged Fred on numerous projects with clients over the years. In addition to the attributes already noted in my recommendation, Fred is very congenial in relationships with clients and exhibits professionalism on every account. Fred's knowledge and work ethic provides our firm an expert resource, adding value to our engagement and the final deliverable to the client. I highly recommend Fred as an excellent financial services provider.

Mary Ann Markowitz

Fred took on an interim CFO role for one of my start up clients. He worked with multiple partners which is not always easy. He set up the infrastructure they so badly needed as well as form some crucial alliances. They still keep in contact and I recommend him highly.

Kevin Burke

Growing our business from $1.2MM to over $15 MM since acquisition in 2002, I tried to rely upon my education in accounting and finance to manage the financial health of the company. In 2007, we grew beyond my capabilities and needed an experienced CFO to assist us in budgeting, forecasting, and identifying opportunities to increase profitability.

Fred's professional models and monthly reviews have provided us the requisite tools and professional processes necessary to manage an ever-growing business. His models are flexible enough to incorporate new opportunities, while structured to closely forecast actual results including their seasonalities. We now have a better road map of our business with increased understanding of how different decisions impact overall profitability.

Moreover, Fred is one of those rare individuals that blends absolute professionalism and unquestionable ethics with a downright charming personality. Given the depth and sensitivity of information any financial consultant needs to review and the personal nature of this information when it comes from a privately owned business, it is imperative to trust and like the consultant on both a professional and personal basis. Fred fits the bill on both fronts, and we truly appreciate all of your assistance.

(415) 860-1070

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